PRODUCT LIFECYCLE
PROBLEM STATEMENT
Working professionals want to progress in their career and need to feel confident about their technical and professional skills but can’t achieve this due to out of reach pricing of already available modules on e-learning websites, which happens when there is a surge in requirement of certifications by organisations [because].
PRODUCT VISION
For students, working professionals, and recruiters who wish to enhance their professional skills and want to progress in their career, our new e-learning experience is the most affordable in the market.
Unlike other e-learning platforms, we offer courses at reasonable prices to help every individual achieve his/her full potential to develop the foundation for professional success.
COMPETITOR ANALYSIS
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CUSTOMER PERSONA
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MARKET OPPORTUNITY
BUSINESS MODEL
Freemium
Subscription
Advertisement
MARKETING STRATEGY
TARGET MARKET
Students
Early Adopters - Business Major Students
Working Professionals
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Recruiters
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Our Distribution Strategy allows us to sell our online courses via business-to-business/reseller networks and/or direct through consumer channels, opening up our eLearning to new learners, as well as potential new members.
BRANDING
Students as Brand Ambassadors
eLearning Presentation and templates featuring our logo
Workplace Imagery
Social Media Links
Custom - Tailored Infographics
PRODUCT ROADMAP AND TIMELINE
FUTURE EXPANSION
